Elevate Your Brand with innovate Marketing Solutions
Erica’s Promotional VIDEO Content
Kalm Wellness
Women’s wellness brand looking for User Generated Content (UGC) and marketing support.
Lakeshore Eye Care
Optometrist in Houston, Texas seeking social media engagement and growth.
ObertEats Food Blog
Assisted with the production of content for an Instagram Food Blog based out of Barcelona, Spain.
Erica’s Undergraduate Research on SOcial Media
The Influence of Digital Content Creators on Consumer Purchasing Behavior
Most brands can tell you what a follower bought. This research explains why they bought it.
114
Survey Respondents
24
Qualitative Interviews
This research article is the product of a months long investigation into the parasocial relationships between digital content creators and the consumers they cater to. Erica’s research goes beyond simply identifying consumer behavior patterns and investigates why consumers are making the choices they are. This makes Erica uniquely qualified to create content that resonates best with what modern consumers.
Keep buying from creators even after recognizing an ad.
Spending varies by age group more than by any other demographic.
What Consumers Do
Trust and perceived credibility outweigh awareness of the sponsorship itself.
Parasocial closeness reframes ads as recommendations from a friend, not a brand.
why they do it
Erica’s MARKETING ARTICLES & NEWSLETTERS
Erica wrote informational articles and newsletters for U4RIA AI, a UK-based AI startup. These articles positioned U4RIA AI as a thought-leader in the AI industry. Erica’s newsletters brought in 410 new LinkedIn subscribers and increased engagement for the U4RIA AI website.
Check out her articles here: https://www.u4riaai.com/articles
Erica’s Digital Content Design for Apps
EUROTRACK
EuroTrack is a budget travel app built for European university students, helping them explore the EU affordably with shared itineraries, hidden gems, and student-focused tips. Created by Erica and her team as a part of a semester-long university project.
Erica’s Tintorería
Erica’s Tintorería is a home-delivery dry cleaning service in Barcelona, created after Erica’s frustrating experience as a foreigner navigating unreliable local options. The service now offers transparent, convenient, and trustworthy dry cleaning for all.