About Me

Hi, I’m Erica! I have a Bachelor of Business Administration and Digital Innovation with a specialization in Digital Entrepreneurship from the Global Business School of Barcelona. However, I started my college journey at St. Edward’s University in Austin, Texas. My curiosity about the world and love for learning about other cultures led me to Barcelona, where I lived for two years…and find any excuse to go back!

Between living in Austin, San Jose, and Barcelona, I’ve spent a lot of time watching how different groups of people interact, communicate, and connect. That observation of human connection is what brought me into marketing.

I’m always exploring different ways to bring business and creativity together in meaningful & innovative ways through Digital & Social Media Marketing, Experiential Marketing, Brand Strategy, and PR. But more than anything, I care about doing work that aligns with my values. I want to work with brands that actually care about their customers.

Now that I'm back home in Austin, I'm building a career that I’m genuinely excited to wake up for. When I am not working, you can find me walking my dog, Xochi, trying out local spots in Austin for good food or good matcha, attending local events like farmer’s markets, concerts, or longhorn games!